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Built for Dealerships, By Dealership Professionals

Relay was created by automotive retail veterans who experienced the challenges of dealership operations firsthand—and set out to build technology that works the way dealerships actually work.

Home » About

Built for Dealerships, By Dealership Professionals

Relay was created by automotive retail veterans who experienced the challenges of dealership operations firsthand—and set out to build technology that works the way dealerships actually work.

What is Relay?

The Industry's First DPM*

Relay is the Auto Industry’s first Deal Process Management (DPM) System which is a new category of software built specifically for dealerships. It gives every department—Sales, Finance, Administration, and Management—the ability to monitor deals in real time, track progress across the entire workflow, and communicate updates instantly. With task assignment and accountability built in, DPM ensures that every deal keeps moving smoothly until completion.

*Patent pending on proprietary Deal Process Management System developed by Relay Auto LLC.

The Gap in Dealership Software

CRM's & DMS's Don't Manage the Deal

Existing dealership systems provide value, but none manages the deal process itself. Relay fills the gap between CRM’s and DMS’s.

CRM

Manages customers, communication with them, sales pipeline, leads, and follow-ups.

DMS

Manages accounting, inventory, parts & service and facilitates sales transactions.

Relay DPM

Manages the deal process itself — every step of the deal, from customer agreement until the deal is fully finalized.

Who We Are?

Our Story, Mission, & Vision

Relay was founded by automotive professionals with firsthand experience in dealership operations, finance, and technology.
We saw talented teams held back by disconnected systems, manual processes, and information scattered across departments. Relay was created to bring those moving parts together and give dealerships a clearer, more accountable way to operate.

Relay’s mission is simple: To eliminate the operational friction that slows dealerships down by connecting people, processes, and information in one clear, accountable workflow.

We exist to:

  1. Replace scattered tools with one shared source of truth.
  2. Ensure accountability across every department.
  3. Eliminate bottlenecks and improve profitability.
  4. Reduce friction so teams work together, not against each other.

Relay is more than software — it’s the foundation of a platform built to strengthen and streamline existing dealership operations. As we grow, we’ll continue to expand integrations, refine features, and evolve through direct dealer feedback. Our vision is simple: to make Relay the essential platform that powers dealership operations nationwide.

A dealership where every department works from the same information, every team member knows what comes next, and every deal moves forward without unnecessary delays.

Why We Built Relay

Dealership Operations Shouldn't Be This Disconnected

Dealership teams manage complex, fast-moving work across multiple departments. Yet much of that work still depends on spreadsheets, sticky notes, phone calls, and disconnected systems.

The result is limited visibility, inconsistent communication, unclear ownership, and avoidable delays.

We built Relay to create a shared operational view across the dealership—giving teams the information, accountability, and coordination they need to keep work moving.

Why Dealerships Trust Relay

Dealerships run on relationships, results, and reliability — and so does Relay. Built by industry professionals who understand how dealerships operate, Relay was designed to enhance existing processes, not replace them. Every feature is built with precision, tested for real-world dealership demands, and supported by a team that knows what success looks like on the showroom floor and in the finance office.

Relay is built by people who understand how dealerships operate because we have worked inside them. Our experience shapes how Relay is designed, how it supports dealership teams, and how it fits into real-world operations.

Real Dealership Expertise

Relay is backed by decades of hands-on experience in automotive retail, F&I, dealership operations, and technology. We understand the pressures dealership teams face because we have faced them ourselves.

Designed to Fit

Relay works alongside the systems and processes already in place. It helps dealerships improve coordination and visibility without forcing teams to rebuild the way they operate.

Dealer-First Approach

Every decision starts with the realities of dealership operations. Relay is designed to support the people doing the work and solve the practical challenges they encounter every day.

Secure & Reliable

Relay is built on secure, enterprise-grade infrastructure with encryption, continuous monitoring, and strict access controls to protect sensitive dealership and customer information.