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Built for Dealerships, By Dealership Professionals

Relay was created by automotive retail veterans who lived the challenges of the dealership operations – and set out to solve them with technology that works the way a dealership works.

Home » About

Built for Dealerships, By Dealership Professionals

Relay was created by automotive reltail veterans who lived the challenges of dealerships operations – and set out to sole them with technology that works the way a dealership works

What is Relay?

The Industry's First DPM*

Relay is the Auto Industry’s first Deal Process Management (DPM) System which is a new category of software built specifically for dealerships. It gives every department—Sales, Finance, Administration, and Management—the ability to monitor deals in real time, track progress across the entire workflow, and communicate updates instantly. With task assignment and accountability built in, DPM ensures that every deal keeps moving smoothly until completion.

*Patent pending on proprietary Deal Process Management System developed by Relay Auto LLC.

The Gap in Dealership Software

CRM's & DMS's Don't Manage the Deal

Existing dealership systems provide value, but none manages the deal process itself. Relay fills the gap between CRM’s and DMS’s.

CRM

Manages customers, communication with them, sales pipeline, leads, and follow-ups.

DMS

Manages accounting, inventory, parts & service and facilitates sales transactions.

Relay DPM

Manages the deal process itself — every step of the deal, from customer agreement until the deal is fully finalized.

Who We Are?

The Industry's First DPM*

Relay Auto LLC’s team consists of automotive industry experts, technology innovators, and problem-solvers who understand the unique challenges dealerships face every day. With years of experience in dealership operations, finance, and software development, we’ve created a solution that simplifies the complex processes of deal management, communication, and performance tracking.

Relay’s mission is simple: give dealerships the clarity, empowerment, accountability and efficiency they need to run the deal process with accuracy and speed.

We exist to:

  1. Replace scattered tools with one shared source of truth.
  2. Ensure accountability across every department.
  3. Eliminate bottlenecks and improve profitability.
  4. Reduce friction so teams work together, not against each other.

Relay is more than software — it’s the foundation of a platform built to strengthen and streamline existing dealership operations. As we grow, we’ll continue to expand integrations, refine features, and evolve through direct dealer feedback. Our vision is simple: to make Relay the essential platform that powers dealership operations nationwide.

Why We Built Relay

Solving Daily Dealership Challenges

We saw firsthand how outdated systems, manual processes, and miscommunication create daily frustration and wasted time — costing dealerships both efficiency and profit. The traditional way of managing deals through spreadsheets, sticky notes, and endless phone calls simply couldn’t keep up. Between coordinating departments, managing deals, and meeting ever-changing industry demands, small inefficiencies compound quickly — leading to delays, confusion, and lost revenue.

Why Trust Relay?

Dealerships run on relationships, results, and reliability — and so does Relay. Built by industry professionals who understand how dealerships operate, Relay was designed to enhance existing processes, not replace them. Every feature is built with precision, tested for real-world dealership demands, and supported by a team that knows what success looks like on the showroom floor and in the finance office.

Patent - Pending Technology

The industry’s first Deal Process Management (DPM) system — created to centralize, track, and streamline every step of the deal.

Real Dealership Expertise

Built by professionals with decades of hands-on retail, F&I, and operational experience.

Seamless Fit

Integrates easily with DMS platforms, credit portals, and other dealership systems for a smooth, secure transition.

Dealer-First Approach

Enhances your existing workflow — empowering your team without disrupting established processes.

Secure & Compliant

Relay is built on AWS, leveraging enterprise-grade encryption, continuous monitoring, and strict access controls to protect sensitive dealership, lender, and customer information.